By Lindsay Roseberry, Reference Department
Attention, all business people and job seekers! We have a great database targeted just for you (and everyone else, too.)
Let me tell you about ReferenceUSA. This database offers business and consumer research information on millions of businesses in the United States, as well as consumer information. Created by Infogroup, this reference and research tool is the leading source for business and residential data. This resource can be used for such purposes as searching for jobs, finding doctors, creating business/marketing plans for a small business, conducting competitive analyses and locating specific people.
To access our database, click on this link, which will take you to the Databases by Title page: http://lib.williamson-tn.org/reference/refelect_alphalist.html#r
You can access this database at home, but you must have a library card in good standing. What does that mean? No fines over $3.00 and the card must be current. Every two years all cards need to be updated—even staff cards. ( So when you see the message that your card has expired, it hasn’t really. Just needs to be updated.) There is also an app for ReferenceUSA; you can download it for free from the App Store.
You can search for jobs, by location, and also by industry, using NAICS, SIC codes or by subject. You can research companies worldwide, find out executive contacts, track down addresses and phone numbers for businesses, and using a different section, find someone in a phone book nationwide. You can locate out-of-town companies and find all the information you need before your interview. You can profile a neighborhood, city or state, which is so very helpful if you are starting a new business or advertising for your business. Our database module containing detailed information on more than 14 million U.S. businesses and employers, millions of US residents, health care providers, Canadian businesses and more!
- Small-business owners and entrepreneurs can conduct market research, search for similar businesses in the area, find information on competitors, search for businesses to buy and much more.
- Job seekers can access information on more than 24 million U.S. businesses, including 200,000 human resource contact names, to assist with their job search — company descriptions and website links to job postings are also provided.
- New homeowners or those looking to purchase a home can research neighborhoods, including home values and median income of residents in the area, as well as locate nearby schools, churches, doctors, childcare facilities and more.
- Students can access articles for research on businesses, including data summaries to profile a neighborhood, city or state by type of business, size of business or household median income, spending habits and growth of a business, as well as finding businesses of similar size and scope to compare to.
You can search for a single business, and find the information you need about that business. Or, using the Advanced Search, you can search by company type using SIC Codes or NAICS codes to find what businesses are in a certain area. This would be of great assistance if you wanted to send flyers or notices to these businesses. You can create a list of businesses that you would like to send a resume to if you are job searching with our database of 24 million businesses. You can find out about the area you just move into with our Consumers/Lifestyles module. All you need is a library card! And you can access this database at home as well.
- Company name
- Phone number
- Complete address
- Key executive name
- SIC Codes
- Employee size
- Sales volume
- Business expenditures
- Geo-codes for mapping
- Fax and toll-free numbers
- Website addresses
- Franchise and brand information
- Headline news
- Judgments and bankruptcies
- Email addresses
- Number of computers
- Work-at-home businesses
- Business credit rating scores
Here are some sample research questions as examples:
- I’m thinking of opening a bakery. Can I find out how many bakeries are in my area already?
- Using the Advanced Search option in the U.S. Businesses database, choose the Business Type and click in the Business Type box. This will give you a way to search for Bakeries – Wholesale or Bakeries – Retail. Then click on the gray SEARCH button. To add another category, try Geography. You can choose a city, county or metropolitan statistical area. This will decrease your number of hits, and make it more manageable. Since our library is in Franklin, TN, we put in Franklin, TN for the Geography selector. Although the information changes from time to time, we got sixteen hits. Click on any one of these businesses and you will see more information included in the list above. You can find job listings, business profile, photos, maps and directions, demographics, management, stock data, expenditures, history, nearby businesses and competitor’s reports. And the best part is this list of 16 hits or 225 hits can be downloaded to Excel.
If you are job searching, ReferenceUSA will help you out too. The database gives you access to more than 22 million companies and employers all day and all night, right from your home computer. The database now has Indeed.com job listings included in each record. ReferenceUSA also helps you research the company you are interested in working for. That’s always helpful when you get the dreaded question “What do you know about our company?” Once you have a job interview, you can search for that company using the Quick Search and get current news and click though the website.
Remember, this is a free database you can access in the library, at home or from the app FOR FREE! We subscribe to it so you don’t have to!